Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team at Campaign found three pieces of work that stoodout.
As always, we're going alphabetically:
Coca-Cola
Coca-Cola's global campaign for the upcoming FIFA World Cup 2022, consists of a series of digital spots. Three of them stood out for us. The films explore football fans’ devotion and the promises they make if their teams go on to win. Simple brand thought which is very relatable for sports fans.
Google (Lowe Lintas)
Google India makes it to the list for two consecutive weeks. This week its #SaferWithGoogle campaign made the cut. According to a World Risk Report, 80% of cyber frauds are financial. Google addresses such fraud. The campaign had a film each featuring actors Neena Gupta, Rajkummar Rao, Rana Daggubati and Sanya Malhotra spreading the awareness around online frauds.
Maybelline New York (McCann Worldgroup)
Maybelline New York released a film featuring Indian shuttler PV Sindhu. The Gold-winner from the recently concluded Commonwealth Games featured alongside a group of millennials to address issues like anxiety and depression. While the film doesn't promote Maybelline New York's product range, it takes on two very important issues that are causing mental health issues among the youth.
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