Watch the ad film conceptualised by McCann Worldgroup India here
Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'
Watch the ad film conceptualised by McCann Erickson here
Debabrata Mukherjee of Coca Cola is deputy chairman
Watch the TVCs from the integrated global campaign here
Marketing strategies for the edition starting next week have changed since London 2012
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