Nabendu Bhattacharyya has announced the launch of Ideacafe.Agency, an idea-centric company which aims to redefine the future of brand communication.
The company will offer creative, data and technology led media solutions, covering digital media, out-of-home, activation and rural.
Prior to this, Bhattacharyya had founded the OOH agency Milestone Brandcom, which was acquired by the Dentsu Aegis Network in 2014.
Hanoz Patel and Abhishek Kabra will both join Bhattacharyya in his new venture as co-founders.
The duo has also worked with Milestone Brandcom.
Ideacafe.Agency already has offices set up in Mumbai, Delhi, Bengaluru, Hyderabad, and Kolkata. It will soon bring on board industry specialists, experts from diverse backgrounds, and new talent.
Bhattacharyya said, “I am super thrilled to announce the setting up of this new age independent
company. Ideacafe.Agency will concentrate on building ideas and content across all
spectrums of the brand communication space. I have always believed in creating disruptive, clutter-breaking ideas and bringing them alive to make a difference in a brands growth trajectory and will continue spearheading the same ahead.”
With over 25 years of experience, he has worked with companies like O&M, Dentsu, Emirates Neon, and Mudra, among others.