This ad effectively conveys the convenience of app-based grocery shopping but by showing two men engaged in buying groceries and cooking. I hope the ad will encourage more men to be smart grocery shoppers and aspire to be good cooks.
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.
Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.
SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.
"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.