Digital
Campaign India Team
May 11, 2020

Covid-19 dampens number of Mother's Day campaigns

81.5 per cent decrease in number of advertisements in 2020 compared to 2018

Covid-19 dampens number of Mother's Day campaigns
While our inbox was full with Mother's Day campaigns shared by brands last weekend, data shared by Unmetric suggests that this year saw a steep decrease in advertisements around the occasion.
 
In 2018, there were a total of 282 advertisements from India uploaded on YouTube to celebrate the day. In 2019, the number reduced marginally to 241. 2020 saw a decrease of 81.5 per cent (versus 2018) as only 52 advertisements were released on YouTube in India.
 
The digital tracking agency used four different keywords to generate data from YouTube. 
 
Also read:
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

FCB India appoints Ashima Mehra as CEO

4 FCB India appoints Ashima Mehra as CEO

Jindal Steel celebrates the grit of India in new campaign

5 Jindal Steel celebrates the grit of India in new campaign

IndiGo Airlines opts for online creative pitch

6 IndiGo Airlines opts for online creative pitch

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

7 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Bisleri India on the hunt for a new creative partner

8 Bisleri India on the hunt for a new creative partner

Is KFC set to part with Ogilvy India?

9 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

10 Reckitt Benckiser puts Durex creative duties up for pitch

Related Articles

Mother's Day campaigns
Digital
May 10, 2019
Campaign India Team

Mother's Day campaigns

Brand safety playbook for marketers: Policy shifts, fake news, Covid-19 and more
Advertising
Jun 11, 2020
Lindsay Stein

Brand safety playbook for marketers: Policy shifts, ...

Can Mother's Day be universalised in brand messaging?
Advertising
May 09, 2022
Sandeep Goyal

Can Mother's Day be universalised in brand messaging?

Opinion: Organised retail landscape in Covid-19 induced renaissance
Opinion
Dec 16, 2021
Abhishek Jha

Opinion: Organised retail landscape in Covid-19 ...

Just Published

Nespresso to launch in India by late 2024
Marketing
1 day ago
Campaign India Team

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Advertising
1 day ago
Joseph Arthur

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
Advertising
1 day ago
Gideon Spanier

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

Panasonic nurtures next generation of reporters in India with Kid Witness News
Media
1 day ago
Campaign India Team

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.