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Blog: Shah Rukh Khan hard sells Dubai 2020. Will you be there?
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May 15, 2018

Blog: Shah Rukh Khan hard sells Dubai 2020. Will ...

The author looks back at previous 'World Expos' and lists his expectations from the upcoming one

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Blog: The Red Fort sponsorship controversy
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Apr 30, 2018

Blog: The Red Fort sponsorship controversy

The Indian Government's decision to let corporates sponsor heritage spots is inviting a lot of comment. Our guest blogger deep dives into the debate to explore if there is a better way.

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Blog: Savouring experiential marketing beyond the taste buds
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Apr 23, 2018

Blog: Savouring experiential marketing beyond the ...

A former investment banker is teaching marketers a lesson or two in experiential marketing

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Blog: Why is Abanti Sankaranarayanan sleeping?
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Apr 18, 2018

Blog: Why is Abanti Sankaranarayanan sleeping?

There is a blizzard of surrogate ads during the ongoing IPL tournament. Is the ASCI looking the other way?

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Blog: Sir Martin's exit - good or bad for WPP India?
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Apr 17, 2018

Blog: Sir Martin's exit - good or bad for WPP India?

The author states some of the venom surrounding Sir Martin Sorrell and predicts the future for some WPP agencies in India

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Blog: Brand Kapil Sharma needs urgent help!
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Apr 09, 2018

Blog: Brand Kapil Sharma needs urgent help!

Brand Kapil Sharma is a bloated shadow of itself. What ails the brand and what went wrong?

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