Kellogg India has signed on Lara Dutta as brand ambassador for Kellogg's Special K, its breakfast cereal designed for weight management. Kellogg's Special K was launched in India in 2008 and is the company's biggest cereal brand globally.
Sangeeta Pendurkar, managing director, Kellogg India, said, “We are delighted to have Lara on board as brand ambassador for Special K. We feel she personifies the Special K woman to the T. The Special K woman is feminine, positive, and loves the confidence that comes from the weight that she believes is right for her. She eats and exercises in a simple and balanced manner. Special K has been specially developed keeping in mind the functional, emotional and motivational support women need to start and continue on the path of weight management.”
“With Special K, I know I have a low-fat breakfast option to start my day. Plus, it helps keep me full and leaves me with energy to grapple with my long day ahead. And, the best part is that I love the taste. I can relate to the Special K woman – I enjoy the confidence that comes from loving your body, and I also try to keep a positive and simple approach to things, including managing my weight. I look forward to being a part of the Kellogg family,” said Dutta.
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