Grey Group's Nirvik singh to partner with Cyril Takayama for Spikes Asia session

Grey Group Asia Pacific's inaugural Eye on Global Asians seminar at Spikes Asia 2010 will feature internationally acclaimed magician Cyril Takayama, best known in Asia for his irreverent street stunts showcased on television (seen here in India on AXN). He is also recognised as the world’s first “Cyber Magician” for being the most downloaded magician on the Internet.

At the regional creative advertising festival, Nirvik Singh, Grey Group Asia Pacific's chairman and chief executive officer, will talk to the magician to find out how his approach to the art of magic is parallel to that of the creative industry.

“The worlds of creativity and magic are more similar than we might think, whether in the areas of searching for inspiration, brainstorming, conceptualising or delivering an outstanding execution," said Singh. In particular, Cyril’s refreshing connection with people has been integral to his ability to captivate and engage an international audience. In both our businesses, the ability to engage the audience is pivotal for success and hence we are constantly striving to find that compelling platform that is relevant and will deliver positive reaction and action.
 
Following their Eye on Asia study, the agency aims to get up close and personal with successful and creative global Asians in its Eye on Global Asians seminar to uncover what drives their passion, their influences and motivations, as well as the trigger points that inspire creativity in them.

Singh added: “We will be tracking thriving Asian-rooted individuals who have made it big globally, to tap into their minds, understand their winning strategies and discover how they have successfully branded themselves on the international stage. Each seminar will be insightful to the advertising, media and marketing industries with topical trends, and we hope to continue to present this Eye on Global Asians seminar in subsequent years.”

Grey Group Asia Pacific’s Eye on Global Asians seminar will take place at the Spikes Asia 2010 Advertising Festival on Tuesday, September 21 (5.20pm Singapore time), in the Seminar Room at Suntec City, Singapore. The seminar will be the closing session before the Spikes Asia Awards Ceremony.