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Live Issue: Are our café  chains differentiated enough?
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Nov 22, 2012

Live Issue: Are our café chains differentiated ...

As the competition heats up in the café space , Arati Rao poses the question to branding and marketing experts

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“The story and cast of JTHJ lends itself to the Ultrabook theme”: Sandeep Aurora, Intel
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Nov 16, 2012

“The story and cast of JTHJ lends itself to the ...

We asked the director marketing, Intel South Asia, about the brand’s association with Jab Tak Hai Jaan and the new Ultrabook Convertible campaign

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Mahindra’s 'Live young, live free' campaign celebrates adventure, showcases UV portfolio
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Nov 08, 2012

Mahindra’s 'Live young, live free' campaign ...

Watch the ad film created by Interface Communications

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‘The big thrust of next year is consumer goods’
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Nov 07, 2012

‘The big thrust of next year is consumer goods’

Q&A: Landor’s Lulu Raghavan and Ektaa Aggarwal

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Godrej Aer sticks to core promise of incredible fragrances
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Nov 06, 2012

Godrej Aer sticks to core promise of incredible ...

Watch the ad film created by Creativeland Asia

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Profile: On a growth mission, with people in focus
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Oct 23, 2012

Profile: On a growth mission, with people in focus

Debraj Tripathy, MD, MediaCom India, recounts his early days - and nights - in the media business. By Arati Rao