Campaign India Team
Nov 10, 2023

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper - Partha Sinha

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper - Partha Sinha
The next guest on Marcomverse, a podcast series which discusses the importance and role of marketing in solving business problems, is Partha Sinha, president, The Times of India Group.
 
 Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting the series for Campaign India.
 
In this episode, Sinha discusses a variety of topics including how the group bounced back after the pandemic, the future of print, and how the journalist-sales team work independently.
 

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

2 days ago

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

2 days ago

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

2 days ago

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.