In-Depth
Captain Cool to pitch for Jharkhand’s tourism
MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination disruption.
IPG sees Q2 decline; APAC revenue contracts 13.6%
Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
New Zealand trades filters for footfalls in India push
With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.
Indian men feel miscast; advertising still sticks to stereotypes
Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.
CTV moves in: JioStar plots the big-screen play
JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.
Flipkart’s ad credit playbook eyes seller growth, IPO goals
With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.
WPP lawyers involved in awards process dispute with Cannes Lions
Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.
Shake the greenwash: Why India’s sustainability story needs data, not drama
As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.
Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Publicis CEO spoke to Campaign at Q2 results.
Dentsu Lab in India trades innovation theatre for rapid prototypes
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
KIT Global pushes ‘minimum viable data’ for smarter marketing
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
Indie agencies rewrite the media playbook in APAC
COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.
Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Omnicom tops revenue estimates, APAC posts 6.5% organic growth
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
All advertising has to become more accountable: Rahul Vasudev
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
Huella’s AIgnite promises to turbocharge open web creativity
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.
Hiring without the hustle: SuperStuff.ai rewires marketing talent
The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.
Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.
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