In-Depth

16 hours ago

Captain Cool to pitch for Jharkhand’s tourism

MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination disruption.

1 day ago

IPG sees Q2 decline; APAC revenue contracts 13.6%

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

1 day ago

Local apps reclaim lost users, not just eyeballs

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

2 days ago

New Zealand trades filters for footfalls in India push

With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.

2 days ago

Indian men feel miscast; advertising still sticks to stereotypes

Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.

2 days ago

CTV moves in: JioStar plots the big-screen play

JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.

3 days ago

Flipkart’s ad credit playbook eyes seller growth, IPO goals

With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

3 days ago

WPP lawyers involved in awards process dispute with Cannes Lions

Informa-owned festival rescinded approval for Oglivy and Grey to be treated as a single network.

3 days ago

Shake the greenwash: Why India’s sustainability story needs data, not drama

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.

Jul 18, 2025

Dentsu Lab in India trades innovation theatre for rapid prototypes

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

Jul 17, 2025

KIT Global pushes ‘minimum viable data’ for smarter marketing

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Jul 17, 2025

Indie agencies rewrite the media playbook in APAC

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

Jul 17, 2025

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Jul 16, 2025

Omnicom tops revenue estimates, APAC posts 6.5% organic growth

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

Jul 16, 2025

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Jul 16, 2025

All advertising has to become more accountable: Rahul Vasudev

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Jul 15, 2025

Huella’s AIgnite promises to turbocharge open web creativity

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

Jul 15, 2025

Hiring without the hustle: SuperStuff.ai rewires marketing talent

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.

Jul 14, 2025

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.