Advertising
Google AI Max and SEO: What it means for brands and consumers
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
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History of GroupM 2003-2025: The world's largest media investment arm
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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JioStar launches influencer marketing platform JioStarverse
The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
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GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
Kohl hard truths: When nostalgia meets no-smudge tech
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
Four Indian firms strike gold at Golden Award of Montreux, 2025
Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.
Leo without the Burnett is still brimming with creative ambition
Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.
Is there more to adland's talent crisis than we think?
OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
The power of soft PR: IPL 2025 shows the way
A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star Squared PR’s senior account director.
Fantasy sports AI models extend beyond gaming: Whitepaper
Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.
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Taboola partners with Samsung to expand user reach for news recommendations
To serve news recommendations on Samsung News app.
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AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.
CTV’s big picture: Small screens are getting left behind
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
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Why India’s creator economy is becoming every brand’s business
It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
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AI, copyright, and creativity: The fine line between innovation and exploitation
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
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From education to villas to watches to pregnancy cravings, campaigns promote meaningful gifting for Mother's Day 2025.
Campaign roundup: Week of 05 May
The latest ad films and campaigns from brands like Evocus, CaratLane, SMART Bazaar, Anchor Oral Care, Denver, Society Tea, Uppercase, and more, in our weekly roundup.
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