From football fields to viral feats: Humaira Mahat’s influencer marketing playbook
CREATIVE SPARKS: Madison World’s influencer marketing manager shares how ...
Advertising
14 hours ago
From football fields to viral feats: Humaira Mahat’s influencer marketing playbook
CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.
Advertising
13 hours ago
Annapurna Studios elevates Indian filmmaking with ...
The new postproduction hub redefines cinematic standards, offering select advertising collaborations with a focus on high-budget, innovative campaigns.
Advertising
10 hours ago
OMD India secures HDFC Life media mandate
It will craft a consolidated media strategy across online and offline channels, aiming to bolster the life insurer's growth and deepen customer engagement in a competitive market.
Marketing
13 hours ago
AI-powered content can be a shortcut to marketing ...
Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.
PR
12 hours ago
Trust erosion leading to grievances: Edelman Trust ...
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
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Advertising
13 hours ago
India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, ...
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
Advertising
3 days ago
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
Advertising
3 days ago
Tonic Worldwide appoints Nishant Gopalia as senior ...
A digital marketing professional with over 18 years of experience, he previously led digital media for Viacom18’s sports vertical, managing campaigns for events like the FIFA World Cup and IPL.
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Advertising
3 days ago
Free speech or chaos? Meta's content moderation ...
Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns over its impact on brand safety and operating costs.
Advertising
3 days ago
Wondrlab expands tech portfolio with BigStep ...
The martech’s seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and digital transformation solutions.
Advertising
3 days ago
WPP’s back-to-office push: Is India’s adland ready ...
SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?
Advertising
4 days ago
Stagwell to acquire ADK Global
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities, including anime production, global distribution, and localised media expertise worldwide.
Marketing
Jan 15, 2025
TCL targets 10% share of India's TV market in 2025
The Hong-Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.
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Advertising
Jan 15, 2025
Social media fatigue? Agencies must spark conversati...
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
Advertising
4 days ago
Chinese prosecutors seek lengthy prison sentences ...
Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.
The Work
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Advertising
14 hours ago
Samsung’s holographic show lights up London’s skyline
The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of innovation.
Advertising
3 days ago
Zing’s ad takes AI dependency to Mars and back
A futuristic tale challenges Gen Z to rethink their reliance on AI and embrace independence, with a playful yet cautionary lens.
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Advertising
4 days ago
ACKO, Munna and Circuit: Insurance, simplified with humour
The D2C protection destination’s second campaign leverages Bollywood icons and wit to demystify health insurance, fostering trust through cultural connection.
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Advertising
Jan 15, 2025
Chetan Bhagat’s latest magnum opus is on booking pocket friendly trips
His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.
Advertising
Jan 13, 2025
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Advertising
Jan 10, 2025
LenDenClub's campaign redefines financial empowerment amid RBI guidelines
It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.
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Advertising
Jan 09, 2025
Is Ganga Fashion’s ‘Dil se sherni’ campaign a bold statement or strategic play
By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
PR
Feb 11, 2025
PR Awards India 2025
Exciting news! The PR Awards India 2025 are now open for entries!
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Jan 14, 2025
ICC Champions Trophy: Cricket biggest stage, your ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
PROMOTED
Dec 24, 2024
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
PROMOTED
Nov 29, 2024
Cathay Pacific’s new OOH campaign combines ...
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
PROMOTED
Nov 25, 2024
‘Home is where your people are’ from Swiss ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.
Videos
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