Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins

WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently ...

Raymond: From 'the complete man' to an 'incomplete' man?

Amrit Baid elevated at Mercedes-Benz as Pradeep Srinivas ...

Moves and wins roundup: Week of 27 November

24 hours with… Aleesha Desai

14 hours ago

Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins

WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently features Famous Innovations. New entrant, Talented.Agency is the second most awarded

16 hours ago

Raymond: From 'the complete man' to an 'incomplete' ...

SOUNDING BOARD: Experts weigh in on whether Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania

13 hours ago

Amrit Baid elevated at Mercedes-Benz as Pradeep ...

Baid is appointed head - marketing and customer experience

12 hours ago

Moves and wins roundup: Week of 27 November

Read about the latest news in the marcomm world including updates from PolicyBoss and Chargeup

16 hours ago

24 hours with… Aleesha Desai

Aleesha Desai, DGM marketing, Baskin Robbins India, takes us through what a day in her life looks like

16 hours ago

A fabricated account of how judging the humour category in Cannes could play out

The author imagines what it will be like to judge the 'Humour in branded communications' category at Cannes next year

1 day ago

215 new brands advertised in ICC World Cup 2023 ...

The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited

1 day ago

Veteran Matthew Godfrey returns to advertising with ...

In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world

1 day ago

I've seen so many acquisitions done the wrong way: ...

On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...

1 day ago

YouTube’s Ashley Chang on five things marketers ...

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024

1 day ago

Dave Trott's blog: Play the advantage

The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers

4 days ago

Campaign India Marcomverse: In conversation with ...

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

The Work

Nov 23, 2023

'Fuzzy Feelings' is Apple's delicate touch to festive advertising

Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad

Nov 22, 2023

Mohey celebrates the modern bride with Kiara Advani

Watch the film conceptualised by Shreyansh Innovations here

Nov 17, 2023

FlipFlop celebrates Akhil Akkineni's drive for individuality

Watch the film conceptualised by What Are You Saying here

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