McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining ...
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Advertising
5 hours ago
McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
Advertising
1 hour ago
82.5 Communications wins De Beers creative mandate ...
The agency will come up with campaigns that reinforce the emotional appeal of natural diamonds, and fosters the category growth within India.
Marketing
2 hours ago
Marketing professionals in India launch CMO ...
Stakeholders from marketing and venture capital domains collaborate for the fellowship programme that will focus on gamification and practical lessons, among other things.
Marketing
6 hours ago
Opacity breeds distrust; transparency leads to ...
India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.
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In-Depth
3 days ago
How AI and algorithms will shape the future of ...
The agency's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the 'Algorithmic era of media'.
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Advertising
3 days ago
Brands tackle therapy stigma, pushing mental health conversations forward
On World Mental Health Day, Campaign rounds up ads from brands, including Godrej L'Affaire, Ochre Spirits, Lighthouse Learning, MediBuddy, and Stashfin, which tell people that help is at hand.
Advertising
2 hours ago
McCann Bengaluru appoints Jeff Thomas as assistant ...
His expertise includes implementing digital-first strategies that lean on business analytics.
Advertising
3 days ago
Kapil Batra joins Lowe Lintas as president
He will report to Prateek Bhardwaj, the agency's chief creative officer.
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Research and Rankings
4 days ago
World’s top brands lost a whopping $3.5 trillion in ...
The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.
Marketing
3 days ago
Turning your heritage brand into a dividend-yielding...
The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and reap rich recurring rewards in the long run.
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In-Depth
4 days ago
Ratan Tata: The quiet titan who shaped global ...
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
Advertising
4 days ago
DDB Mudra appoints Priya Shivakumar as creative ...
In her new role, Shivakumar will collaborate with Rahul Mathew, chief creative officer, and Menaka Menon, president–growth and strategy, to enhance DDB Mudra's creative offerings in the South.
Advertising
4 days ago
From streets to stadiums: Sports marketing scores ...
Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.
Digital
4 days ago
Adobe unveils new features to Express platform to ...
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand protection.
Marketing
Oct 09, 2024
How indie agency NP Digital is taking on major ...
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
The Work
The Work
5 hours ago
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Advertising
3 days ago
Amazon exhorts consumers to shop smart and not get scammed this festive season
As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
Advertising
4 days ago
TTK Prestige makes cooking cool with #LetsGetCooking
By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.
Advertising
Oct 09, 2024
Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?
Advertising
Oct 08, 2024
Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.
The Work
Oct 07, 2024
Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens
From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.
Advertising
Oct 04, 2024
Bata shows how to step into success with Kartik Aaryan's inspiring journey
Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Videos
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