JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Despite its strengths, the new entity’s biggest challenge will be getting its ...

50,000 businesses, one goal: Gallabox looks at powering ...

Localisation is key to Indian community’s creativity: ...

Indians among the least satisfied with their love life: ...

Essencemediacom wins GCPL media mandate in India

2 days ago

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Localisation is key to Indian community’s creativity...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.

1 day ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

1 day ago

Essencemediacom wins GCPL media mandate in India

The Mumbai-based agency will take charge of GCPL’s media strategy, planning, buying and implementation across both traditional and digital platforms.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

2 days ago

Django Digital appoints Natasha Bhatia as CBO

Bhatia comes with experience in business development, influencer marketing, and PR. She will play a key role in Django's growth strategy, focusing on revenue generation and market expansion.

2 days ago

Love, unfiltered: Why Valentine’s Day campaigns ...

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of MyMuse.

1 day ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

3 days ago

Target’s secret weapon? India’s role in its ad empire

With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.

3 days ago

Tilt Brand Solutions appoints Kushager Tuli as ...

Tuli, who previously served as executive creative director at Leo Burnett, brings over 18 years of experience in advertising.

3 days ago

When influencer buzz turns brand risk: Lessons from ...

The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.

3 days ago

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

4 days ago

GroupM’s TYNY 2025: India’s advertising market to ...

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

3 days ago

Snap demos its fifth-generation see-through AR ...

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.

The Work

2 days ago

Valentine's Day campaigns bring love, laughter, and the unexpected

From quirky disruptions to nostalgic mixtapes, brands in India celebrate Valentine’s Day 2025 with playful, daring, and endearing campaigns.

3 days ago

Blissclub’s Bitchcoin: Turning insults into marketing gold

With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

4 days ago

Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.

Feb 11, 2025

Bata’s wedding ad puts guests in the spotlight—almost

The footwear company’s latest campaign celebrates wedding guests as the real stars—but without a dulha-dulhan in sight, does it miss the mark?

Feb 10, 2025

Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening

Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.

Feb 06, 2025

Swiggy Instamart’s InstaFart: When memes escape the internet

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.

Feb 04, 2025

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

Apr 24, 2025
Hong Kong

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

May 26, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

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