'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom ...
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.
Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
M&A report surfaced on financial blog.
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.
SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
83% of B2B buyers in India perceive short-form videos from industry experts as a highly trusted content form.
Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Celebrating the achievements of the marcom industry
Exciting news! The Digital Media Awards 2025 are now open for entries!
Honoring the exceptional achievements in event marketing
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins