The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand ...
The chief marketing officer at Max Life Insurance shares how artificial intelligen...
Advertising
13 hours ago
The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand ...
The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.
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PR
12 hours ago
Kaizzen goes global in a bid to redefine real-time ...
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
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Opinion
13 hours ago
Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
Marketing
15 hours ago
Wondrlab acquires OPA, its sixth acquisition to date
This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.
Marketing
14 hours ago
Max Fashion targets urban Gen Zs with actor Alaya F
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
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Marketing
1 day ago
Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
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Advertising
1 day ago
I find it difficult to wrap my head around the ...
In an exclusive chat with Campaign, the former FCB global partner reveals his future plans, reaffirming that he has retired from the agency and not from advertising, per se.
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Advertising
1 day ago
Schbang strengthens international footprint with ...
Talking to Campaign, Schbang's founder Harshil Karia explains the agency's strategic European play with its first global acquisition.
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Advertising
1 day ago
Miami Ad School launches Anant Rangaswami Scholarshi...
The two-year programme worth INR 50 lakh aims to support aspiring creative talents, by offering a comprehensive course in copywriting and art direction.
PR
1 day ago
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
Media
1 day ago
Nagesh Joshi appointed as associate editor of ...
He will manage the media platform’s daily news and online content operations.
Marketing
1 day ago
Former Leo Burnett India executive Ankit Singh ...
He was earlier the ad agency's executive vice president and planning head (north) and will now assume the role of director for brand marketing—South Asia at the hospitality brand.
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Marketing
1 day ago
Infloso unveils Molly, an AI marketer set to ...
Capable of independently strategising, running, and optimising marketing campaigns with real-time data intelligence, it is engineered to perform the functions of a marketing team or agency.
Advertising
1 day ago
FCB Group India launches Creative Council to foster ...
It draws in Mayuresh Dubhashi, Hemant Shringy, Rakesh Menon, Neville Shah, Kartikeya Tiwari, Anusheela Saha, Udayan Chakravarty, and Suchitra Gahlot from the agency’s different divisions.
Advertising
3 days ago
Moves and wins roundup: Week of 16 Sept
The latest appointments and account wins from One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.
The Work
The Work
12 hours ago
Love is respect: Virat Kohli champions equality, one small step at a time
Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.
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The Work
1 day ago
Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their ...
The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.
Advertising
3 days ago
Motul's campaign turns India’s traffic chaos into a race-ready adventure
The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions.
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The Work
Sep 13, 2024
Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Advertising
Sep 12, 2024
WeWork’s new ads show how flexibility meets function for businesses ready to ...
Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.
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Advertising
Sep 06, 2024
More than a bike, EMotorad’s latest campaign is a heart-powered ride
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
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Advertising
Sep 05, 2024
Saudi’s spectacular campaign woos Indian travellers with culture, history, and ...
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Videos
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