'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom ...

The call of green: How brands are driving sustainability ...

Green PR: Turning pollution into progress, one story at ...

M&C Saatchi details global rebrand and strategy shift ...

Ashish Bhushan joins Haymarket Media Group as country ...

18 hours ago

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

21 hours ago

The call of green: How brands are driving sustainabi...

With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.

21 hours ago

Green PR: Turning pollution into progress, one ...

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.

17 hours ago

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.

17 hours ago

Ashish Bhushan joins Haymarket Media Group as ...

He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.

3 days ago

Godrej unveils brand refresh with INR 1,500 crore marketing blitz

Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.

3 days ago

Global ad spend to hit $1.08 trillion in 2024 as ...

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

3 days ago

77% of upcountry consumers used WhatsApp in their ...

59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.

3 days ago

Rethinking brand engagement in the age of responsibl...

Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.

4 days ago

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.

4 days ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

4 days ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

4 days ago

LinkedIn puts B2B marketing in motion with video power

83% of B2B buyers in India perceive short-form videos from industry experts as a highly trusted content form.

Nov 27, 2024

From complexity to creativity: How dentsu is ...

Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.

The Work

21 hours ago

#Gaddagiri: Wakefit’s wake-up call on sleep deprivation

Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!

3 days ago

Cadbury 5 Star gives the AI revolution a humorous pushback

It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.

4 days ago

Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

Nov 27, 2024

Vi’s ‘Be someone’s we’ bridges hearts, one tower at a time

The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.

Nov 25, 2024

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

Nov 22, 2024

Parle’s ‘GIF it a go!’: A sweet play on connection and cookies

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

Nov 20, 2024

Pee Safe turns toilet drama into gentle hygiene revolution

Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Dec 03, 2024
The Leela Mumbai

South Asia Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

Apr 10, 2025
Shanghai

Digital Media Awards 2025

Exciting news! The Digital Media Awards 2025 are now open for entries!

Apr 24, 2025
Hong Kong

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

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