Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently ...
Advertising
14 hours ago
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently features Famous Innovations. New entrant, Talented.Agency is the second most awarded
Advertising
16 hours ago
Raymond: From 'the complete man' to an 'incomplete' ...
SOUNDING BOARD: Experts weigh in on whether Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania
Marketing
13 hours ago
Amrit Baid elevated at Mercedes-Benz as Pradeep ...
Baid is appointed head - marketing and customer experience
Advertising
12 hours ago
Moves and wins roundup: Week of 27 November
Read about the latest news in the marcomm world including updates from PolicyBoss and Chargeup
Marketing
16 hours ago
24 hours with… Aleesha Desai
Aleesha Desai, DGM marketing, Baskin Robbins India, takes us through what a day in her life looks like
Opinion
16 hours ago
A fabricated account of how judging the humour category in Cannes could play out
The author imagines what it will be like to judge the 'Humour in branded communications' category at Cannes next year
Advertising
1 day ago
215 new brands advertised in ICC World Cup 2023 ...
The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited
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Advertising
1 day ago
Veteran Matthew Godfrey returns to advertising with ...
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world
Advertising
1 day ago
I've seen so many acquisitions done the wrong way: ...
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
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Digital
1 day ago
YouTube’s Ashley Chang on five things marketers ...
In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024
Advertising
1 day ago
Dave Trott's blog: Play the advantage
The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers
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Marketing
4 days ago
Campaign India Marcomverse: In conversation with ...
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India
The Work
Advertising
Nov 23, 2023
A 5 Star future: AI works, humans master the art of doing nothing
Watch the film conceptualised by Ogilvy here
Advertising
Nov 23, 2023
'Fuzzy Feelings' is Apple's delicate touch to festive advertising
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad
The Work
Nov 22, 2023
Mohey celebrates the modern bride with Kiara Advani
Watch the film conceptualised by Shreyansh Innovations here
Advertising
Nov 22, 2023
Tata Play celebrates the unbreakable bond between viewers and their TVs
Watch the film conceptualised by Chimp&Z Inc
Advertising
Nov 22, 2023
Starbucks partners The Archies, releases four 'holiday classic' beverages
Watch the film conceptualised by Manja here
Advertising
Nov 17, 2023
FlipFlop celebrates Akhil Akkineni's drive for individuality
Watch the film conceptualised by What Are You Saying here
Videos
Galleries
PARTNER CONTENT
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PROMOTED
Nov 07, 2023
Legrand India launches 'E-Shop', redefining ...
Upgrade your space with Legrand Electrical Products - buy now!
PROMOTED
Sep 04, 2023
Content Creators Vanish, Axis Bank Leads Inquiry
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
PROMOTED
Aug 18, 2023
The California Walnut Commission issues RFP
Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency
PROMOTED
May 25, 2023
Driving Modern Marketing Innovation with ISB ...
By providing frameworks for value creation and helping businesses adopt data-driven customer centricity, the Modern Marketing Organisations programme by ISB Executive Education enables participants to navigate market disruptions and capitalise on opportunities for growth
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