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'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom ...

The call of green: How brands are driving sustainability ...

Green PR: Turning pollution into progress, one story at ...

M&C Saatchi details global rebrand and strategy shift ...

Ashish Bhushan joins Haymarket Media Group as country ...

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

Advertising

18 hours ago

Rahat Kapur

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

The call of green: How brands are driving sustainability in campaigns

Advertising

21 hours ago

Nagesh Joshi

The call of green: How brands are driving sustainabi...

With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.

Green PR: Turning pollution into progress, one story at a time

Opinion

21 hours ago

Manish Sharma

Green PR: Turning pollution into progress, one ...

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'

Advertising

17 hours ago

Lucy Shelley

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.

Ashish Bhushan joins Haymarket Media Group as country head in India

Advertising

17 hours ago

Campaign India Team

Ashish Bhushan joins Haymarket Media Group as ...

He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.

Marketing

3 days ago

Nagesh Joshi

Godrej unveils brand refresh with INR 1,500 crore marketing blitz

Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

Advertising

3 days ago

Staff Reporters

Global ad spend to hit $1.08 trillion in 2024 as ...

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG

Advertising

3 days ago

Gideon Spanier

Industry sources dismiss ‘uncooked’ rumour about ...

M&A report surfaced on financial blog.

77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta

Digital

3 days ago

Campaign India Team

77% of upcountry consumers used WhatsApp in their ...

59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.

Opinion

3 days ago

Upasna Dash

Rethinking brand engagement in the age of responsibl...

Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.

Zepto’s Jarvis move sparks the in-sourcing vs outsourcing debate

Advertising

4 days ago

Little Yadav

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'

Opinion

4 days ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge

In-Depth

4 days ago

Staff Reporters

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

Marketing

4 days ago

Campaign India Team

LinkedIn puts B2B marketing in motion with video power

83% of B2B buyers in India perceive short-form videos from industry experts as a highly trusted content form.

Advertising

Nov 27, 2024

Vinita Bhatia

From complexity to creativity: How dentsu is ...

Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.