Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has ...

Jaipur leads India’s radio ad volumes in H1-2024: TAM ...

Brands ride Onam wave with creative festive flair

Google’s business practices are not just anti-competitive...

Rajesh Sharma rejoins McCann Mumbai as national planning ...

2 days ago

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

1 day ago

Jaipur leads India’s radio ad volumes in H1-2024: ...

Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.

2 days ago

Brands ride Onam wave with creative festive flair

As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.

2 days ago

Google’s business practices are not just anti-compet...

Campaign explores the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.

1 day ago

Rajesh Sharma rejoins McCann Mumbai as national ...

His return to McCann is expected to enhance its operations in Mumbai, especially in aligning marketing interventions with customer journeys.

2 days ago

Britannia partners with Google Cloud and WPP agencies to launch recipe creation ...

The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.

2 days ago

The CMO’s MO: Gaurav Ramdev’s marketing strategy ...

The chief growth and marketing officer at Protean eGov Technologies provides fresh perspectives on marketing RoI, building a culture of winning, and promoting sustainability.

3 days ago

Starbucks still needs a CMO

Here’s why the role is essential at every organisation.

3 days ago

71% of marketers aim for creative excellence, but ...

A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.

3 days ago

Why do small businesses struggle with digital ...

Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.

3 days ago

Lauritz Knudsen teams up with L&K Saatchi & Saatchi ...

The collaboration marks the launch of a campaign aimed at reinforcing the brand's identity post-acquisition by Schneider Electric in 2020.

4 days ago

Assembly opens new India office to lead market ...

Anish Daniel, formerly of Wavemaker India, will lead Assembly’s new India operations based in Bangalore, overseeing clients such as Lenovo, Fossil, and Estée Lauder.

4 days ago

Client collaborations, creative tech, and campaign ...

The CEO of Dentsu Creative, South Asia, speaks to Campaign about the Group's key developments this year, including new client wins, regional expansions, and a focus on innovation in India.

3 days ago

‘Apple Intelligence’: Three things marketers need ...

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

3 days ago

Beyond the Paralympics: The business case for ...

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.

The Work

1 day ago

Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy

The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.

3 days ago

WeWork’s new ads show how flexibility meets function for businesses ready to ...

Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.

Sep 06, 2024

More than a bike, EMotorad’s latest campaign is a heart-powered ride

The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.

Sep 05, 2024

Saudi’s spectacular campaign woos Indian travellers with culture, history, and ...

Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.

Sep 04, 2024

Bold Care’s Sextember campaign makes men’s sexual health a hot topic

Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.

Sep 03, 2024

Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.

Sep 02, 2024

Birla Estates teams up with Vicky Kaushal to demystify real estate

The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Videos

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