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Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account

The multinational said the review had resulted in 'new partners to support its ...

Publicis Groupe to acquire creator marketing agency ...

Adland gives Union Budget 24-25 a thumbs-up

Maximising e-commerce success: Proven strategies for ...

Sanjay Gupta promoted as Google’s Asia Pacific president,...

Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account

Advertising

23 hours ago

Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account

The multinational said the review had resulted in 'new partners to support its global creative initiatives'.

Publicis Groupe to acquire creator marketing agency Influential

Media

23 hours ago

Brandon Doerrer

Publicis Groupe to acquire creator marketing agency ...

The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.

Adland gives Union Budget 24-25 a thumbs-up

Advertising

1 day ago

Little Yadav

Adland gives Union Budget 24-25 a thumbs-up

Its focus on economic growth and digital infrastructure is likely to boost consumer spending, creating fresh opportunities for targeted advertising, especially in rural India.

Advertising

1 day ago

Meher Patel

Maximising e-commerce success: Proven strategies ...

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.

Sanjay Gupta promoted as Google’s Asia Pacific president, after Scott Beaumont steps down

Advertising

1 day ago

Sanjay Gupta promoted as Google’s Asia Pacific ...

Most recently the country head and vice president for India for Google, Gupta spent 16 years at Unilever before leaving for stints at Bharti Airtel and Star India, before joining the tech giant.

Haymarket’s inaugural Global Impact Report reveals sustainability progress

Advertising

1 day ago

Staff Reporters

Haymarket’s inaugural Global Impact Report reveals sustainability progress

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

Advertising

1 day ago

Campaign India Team

24 hours with... Raju Vanapala

Catch up with Raju Vanapala, co-founder of hyperlocal short news app Way2News, as he takes us through what a day in his life looks like.

If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve

Advertising

2 days ago

Vinita Bhatia

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

Google parent Alphabet beats Q2 earnings predictions

Advertising

2 days ago

Matthew Keegan

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

Pringles splits with Grey as it ends 27-year relationship

Advertising

2 days ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.

Marketing

2 days ago

Michael Krutikov

Why isn’t cybersecurity marketing a pressing ...

With cyber threats on the rise, why aren't marketers boosting awareness amongst enterprises to safeguard their digital assets?

Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics

Advertising

3 days ago

Campaign India Team

Urban Indians likelier to rely on social media, TV ...

According to a YouGov survey, 55% watch the games to support the country’s athletes, while 42% want to enjoy its spectacle and excitement.

From rosé to revelations: The top PR trends unveiled at Cannes

Advertising

3 days ago

From rosé to revelations: The top PR trends ...

A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.

Media

3 days ago

Pallavi Patil rejoins Madison Media as vice ...

In her new role, Pallavi Patil will report to Vikram Sakhuja, group CEO of Madison Media and OOH.

Dentsu India launches ‘Fresher accelerator program’ to bridge talent gap

Advertising

3 days ago

Campaign India Team

Dentsu India launches ‘Fresher accelerator program’ ...

Upon completing the six-month programme successfully, participants will be integrated into the agency’s core practices.

The Work

Olympics and Paralympics 2024 round-up: Watch the ads

Advertising

23 hours ago

Marianne Calnan

Olympics and Paralympics 2024 round-up: Watch the ads

Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

Advertising

2 days ago

Bailey Calfee

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.

Ranbir Kapoor strikes up a bromance with Oppo AI

Advertising

Jul 15, 2024

Campaign India Team

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores

Advertising

Jul 11, 2024

Campaign India Team

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane ...

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.