The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand ...
The chief marketing officer at Max Life Insurance shares how artificial intelligen...
The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
In an exclusive chat with Campaign, the former FCB global partner reveals his future plans, reaffirming that he has retired from the agency and not from advertising, per se.
Talking to Campaign, Schbang's founder Harshil Karia explains the agency's strategic European play with its first global acquisition.
The two-year programme worth INR 50 lakh aims to support aspiring creative talents, by offering a comprehensive course in copywriting and art direction.
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
He will manage the media platform’s daily news and online content operations.
He was earlier the ad agency's executive vice president and planning head (north) and will now assume the role of director for brand marketing—South Asia at the hospitality brand.
Capable of independently strategising, running, and optimising marketing campaigns with real-time data intelligence, it is engineered to perform the functions of a marketing team or agency.
It draws in Mayuresh Dubhashi, Hemant Shringy, Rakesh Menon, Neville Shah, Kartikeya Tiwari, Anusheela Saha, Udayan Chakravarty, and Suchitra Gahlot from the agency’s different divisions.
The latest appointments and account wins from One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.
Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.
The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.
The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions.
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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