Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why ...
Advertising
1 day ago
Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start marketing itself
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Advertising
17 hours ago
Folding logos into logos isn’t leadership
Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
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Advertising
14 hours ago
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
Advertising
3 days ago
DM9 admits faults in case study for Grand Prix-winni...
'Efficient way to pay' won the Creative Data Grand Prix last week.
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Media
13 hours ago
Realme awards media duties to Arena India
The win allows Arena India to retain its existing business with Realme and expand the scope to include full-funnel media duties spanning traditional, digital, and strategic partnerships.
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Advertising
3 days ago
'If it doesn’t entertain, don’t even enter': Valerie Madon on films, humour, and ...
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
Marketing
3 days ago
The anti-algorithm movement: Authenticity as our ...
True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.
Advertising
3 days ago
Inside the first global benchmark for AI creativity ...
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
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Advertising
4 days ago
From cricket to kabaddi, Fuse maps India’s next fan ...
With athlete-led content, AI-driven insights, and regional white spaces, Fuse CEO Louise Johnson outlines a playbook for brands eyeing fandom-fuelled growth in India’s $650 billion sports economy.
Advertising
4 days ago
Britannia and Parle trade barbs, and biscuits, in a ...
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
Advertising
4 days ago
Microsoft AI CEO: Bigger organisations are ...
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
Advertising
Jun 25, 2025
Rainbow-washing or real allyship? Brands face a ...
In the era of scrutiny and cancel culture, Pride campaigns can't rely on rainbow logos and hashtags—authentic allyship demands year-round creative accountability.
Advertising
Jun 25, 2025
Dentsu discloses, CCI investigates: India’s adland ...
Despite the attention surrounding the investigation, some remain sceptical about whether it will result in lasting change.
Advertising
Jun 24, 2025
MiQ Sigma wants to make media chaos marketable
In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and brand-safe guardrails as the new media playbook.
Advertising
Jun 25, 2025
WPP expands its partnership with Vercel
The network's teams will gain access to Vercel's AI software development kits and v0 tools to boost campaign crafting speed by using code libraries and AI.
The Work
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Advertising
18 hours ago
When wedding cash gets replaced by old phones
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
Advertising
3 days ago
Indian brands champion 'Pride' with vibrant colours
From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.
Advertising
4 days ago
Examine India’s Bronze brilliance at Cannes this year
Get a closer look at India’s Bronze-award-winning campaigns at Cannes Lions 2025.
Advertising
Jun 25, 2025
Cannes Lions 2025: Explore the campaigns that brought home Silver for India
Watch the campaigns that made India proud with Silver Lions at the 72nd Cannes Lions Festival of Creativity, 2025.
Advertising
Jun 24, 2025
Cannes Lions 2025: Watch the campaigns that struck Gold for India
Explore the standout Grand Prix and Gold winning campaigns from India at the 72nd Cannes Lions Festival of Creativity 2025.
Advertising
Jun 13, 2025
From laughs to lessons, dads get their due
Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.
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Advertising
Jun 09, 2025
Silence, delivered daily
Milkbasket’s new campaign pokes fun at everyday disruptions, positioning silent 7AM grocery drops as a fix for fractured me-time.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Shortlists ...
These awards recognise and reward ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
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Awards
Apr 30, 2024
Campaign India Film Crest Awards (CIFCA), 2024
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
14 hours ago
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
PROMOTED
1 day ago
Josy Paul: Cannes Homecoming will be like a ...
BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.
PROMOTED
Jun 02, 2025
Senior colourist Nicola Gasparri joins Studio ...
After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.
PROMOTED
Mar 11, 2025
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
Videos
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