Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has ...
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Opinion
2 days ago
Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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Advertising
1 day ago
Jaipur leads India’s radio ad volumes in H1-2024: ...
Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.
Advertising
2 days ago
Brands ride Onam wave with creative festive flair
As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.
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Advertising
2 days ago
Google’s business practices are not just anti-compet...
Campaign explores the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.
Advertising
1 day ago
Rajesh Sharma rejoins McCann Mumbai as national ...
His return to McCann is expected to enhance its operations in Mumbai, especially in aligning marketing interventions with customer journeys.
Marketing
2 days ago
Britannia partners with Google Cloud and WPP agencies to launch recipe creation ...
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Marketing
2 days ago
The CMO’s MO: Gaurav Ramdev’s marketing strategy ...
The chief growth and marketing officer at Protean eGov Technologies provides fresh perspectives on marketing RoI, building a culture of winning, and promoting sustainability.
In-Depth
3 days ago
Starbucks still needs a CMO
Here’s why the role is essential at every organisation.
Digital
3 days ago
71% of marketers aim for creative excellence, but ...
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
Advertising
3 days ago
Why do small businesses struggle with digital ...
Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.
Advertising
3 days ago
Lauritz Knudsen teams up with L&K Saatchi & Saatchi ...
The collaboration marks the launch of a campaign aimed at reinforcing the brand's identity post-acquisition by Schneider Electric in 2020.
Media
4 days ago
Assembly opens new India office to lead market ...
Anish Daniel, formerly of Wavemaker India, will lead Assembly’s new India operations based in Bangalore, overseeing clients such as Lenovo, Fossil, and Estée Lauder.
Advertising
4 days ago
Client collaborations, creative tech, and campaign ...
The CEO of Dentsu Creative, South Asia, speaks to Campaign about the Group's key developments this year, including new client wins, regional expansions, and a focus on innovation in India.
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Marketing
3 days ago
‘Apple Intelligence’: Three things marketers need ...
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
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Advertising
3 days ago
Beyond the Paralympics: The business case for ...
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
The Work
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The Work
1 day ago
Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Advertising
3 days ago
WeWork’s new ads show how flexibility meets function for businesses ready to ...
Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.
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Advertising
Sep 06, 2024
More than a bike, EMotorad’s latest campaign is a heart-powered ride
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
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Advertising
Sep 05, 2024
Saudi’s spectacular campaign woos Indian travellers with culture, history, and ...
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
The Work
Sep 04, 2024
Bold Care’s Sextember campaign makes men’s sexual health a hot topic
Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.
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The Work
Sep 03, 2024
Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance
The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.
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Advertising
Sep 02, 2024
Birla Estates teams up with Vicky Kaushal to demystify real estate
The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Videos
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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