Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, ...
Digital
14 hours ago
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
Research and Rankings
14 hours ago
50% Indians sceptical about authenticity of online ...
In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.
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Advertising
13 hours ago
Text-to-video in advertising: Where are we now?
While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.
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Advertising
14 hours ago
Hogarth India strengthens leadership with key ...
It has appointed Madhurika Banerjee as vice president for the northern region, while Ishita Hora is now the vice president for west India.
Awards
14 hours ago
Campaign Agency of the Year Global Awards 2024: ...
Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
Media
1 day ago
Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions
Serene Productions will invest INR 1,000 crores into the production house, Dharma Productions and Dharmatic Entertainment.
Marketing
1 day ago
Bandhan Life banks on 99.66% payout claims to boost ...
Following a rebrand in April this year, the life insurance company is pushing the buttons of empathy-driven marketing to reach out to India’s underinsured population.
Advertising
1 day ago
Upasana Naithani joins FCB Kinnect as senior vice ...
Joining from Wunderman Thompson, she will focus on expanding FCB Kinnect’s Mumbai client base and leading strategic initiatives.
Advertising
1 day ago
IPG unites agencies and clients under all-in-one ...
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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Digital
15 hours ago
Are AR glasses really the future?
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
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Marketing
1 day ago
Samir Singh joins Colgate-Palmolive in key ...
Previously, he led Unilever as chair, Unilever Asia, and Unilever's Singapore Hub.
Advertising
4 days ago
CMOs must master AI to prove marketing’s business ...
MMA Global’s CEO for APAC tells Campaign that AI can revolutionise marketing but only if CMOs shift the narrative from innovation to transformation.
Media
4 days ago
Sony Pictures Networks announces leadership change ...
Leena Dutta will step down as Sony YAY! head; Ambesh Tiwari will succeed her.
Advertising
4 days ago
Pokémon firms up five-year marketing plan for ...
The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.
Marketing
4 days ago
AKQA Group CEO Ajaz Ahmed resigns after 30 years
Ahmed founded the business in 1994. It was acquired by WPP in 2012.
The Work
Advertising
1 day ago
Daughters deserve more: The inheritance wake-up call
Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.
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Advertising
4 days ago
Tata Starbucks aims to become the new Diwali hangout
Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.
The Work
Oct 17, 2024
Google Shopping lights up Diwali joy, one click at a time
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
Advertising
Oct 15, 2024
Zepto campaigns to make Soan Papdi great again
The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.
The Work
Oct 14, 2024
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Advertising
Oct 11, 2024
Amazon exhorts consumers to shop smart and not get scammed this festive season
As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
Advertising
Oct 10, 2024
TTK Prestige makes cooking cool with #LetsGetCooking
By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Videos
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