2024 Event Marketing Awards winners revealed

Campaign celebrated ingenuity, impact, and excellence in crafting distinctive ...

FCB India appoints Ashima Mehra as CEO

BBC splits its India operations

Publicis organic growth jumps 5.3% in Q1

Colgate takes on the not-so-sweet problem of forgetting ...

3 days ago

2024 Event Marketing Awards winners revealed

Campaign celebrated ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region in Hong Kong last night, including all the wins from India.

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

3 days ago

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

Apr 10, 2024

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in ...

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Apr 08, 2024

Rasna's Piruz Khambatta on the legacy and future of ...

From 80s icon to modern-day market domineer, Rasna has had a long journey in India, and the group's chairman tells Campaign India, they're only getting started.

4 days ago

Radio continues its dream run in 2023, as digital ...

Television recovers to show 3% growth in 2023 over previous year.

4 days ago

24 hours with...Karthik Nagarajan

Catch up with Karthik Nagarajan, CEO, Hogarth India, as he takes us through what a day in his life looks like.

4 days ago

WPP partners with Google Cloud to power-up ...

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Apr 08, 2024

Brand ambassador round-up: Week of 8 April

Ananya Panday, Aditya Roy Kapur, Saif Ali Khan, Kareena Kapoor Khan, Kiara Advani, Vidya Balan, Yash, Lakshyaraj Singh Mewar of Udaipur, and more, in this week's brand ambassador round-up.

Apr 08, 2024

Forbes ‘mistakenly’ ran MFA site for years

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.

Apr 08, 2024

Google reportedly planning to charge users for its ...

Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.

Apr 05, 2024

BBDO India bags NIIT creative account

The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.

Apr 05, 2024

GroupM leads new business wins for third year in a ...

Local media pitches in 2023 accounted for 91% of total media pitches in India.

The Work

Apr 10, 2024

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’

Apr 08, 2024

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls

'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.

Apr 05, 2024

Ogilvy assists St. Jude’s India Childcare Centre in appealing for donations

Titled “The impossible choice”, the campaign is produced by Hunger Films and tackles the accessibility of cancer treatments across cities in India.

Apr 03, 2024

Dell’s new campaign urges students to create meaningful change

The campaign, created by VML, comprises two films that tackle how technology can drive positive change.

Apr 02, 2024

Lee Cooper's new campaign celebrates persistence over perfection

Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.

Mar 22, 2024

Mountain Dew challenges Hrithik Roshan to choose friendship over fear

The new campaign further elaborates on the brand's ethos of 'Darr ke aage jeet hai’

Mar 22, 2024

Brands capture the vibe and vibrancy of Holi to engage with consumers

Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences

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