Media
Google AI Max and SEO: What it means for brands and consumers
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
Era of mediocre content to end soon, says Sony Pictures' Banerjee
Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.
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History of GroupM 2003-2025: The world's largest media investment arm
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
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Zuckerberg says AI could ‘redefine’ Meta’s ad business
Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
Campaign roundup: Week of 05 May
The latest ad films and campaigns from brands like Evocus, CaratLane, SMART Bazaar, Anchor Oral Care, Denver, Society Tea, Uppercase, and more, in our weekly roundup.
Cheil India restructures as Cheil SWA Group
The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.
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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
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RCS muscles into India’s messaging game: Agencies can’t sit this out
With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.
Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.
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Comic Con India's next act: Scaling pop culture without losing fandom roots
As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity Gen Z demands.
Moves and wins roundup: Week of 05 May
Our weekly roundup of the latest appointments and account wins news from Lowe Lintas, Chaaipani, Flickfusion Media, Dentsu India, Burson, Centrick, Chai Kreative, Odyssey, SoCheers, AdCounty Media, The Automobile Group, Team Pumpkin, Final Post, Koyal.Ai, Offbeet, DishTV, DropTop Royale, Dentsu Creative Isobar, Artkonnect, Yellow, Axiscades, Kraftshala, Edelman, Global Pay by WSFx, Chhota Bheem, Prime Video, CJ ENM, BPTP, and many more.
Campaign roundup: Week of 28 April
The latest ad films and campaigns from brands like Cantabil, Deconstruct, Tinder, Home Credit India, Dinshaw’s Dairy Foods, Kwality Wall’s, American Tourister, Britannia Bel Foods, Grameen Kulfi, Škoda Auto India, GAIL, Neutrogena, Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, BEI Confluence, Havas Media India, BBDO India, Team Pumpkin, JetSynthesys, HerKey, YouTube, Collective Artists Network, Confiance Communications, Quirk Head, BRANDED, Fundamental, Buzzlab. Ruder Finn India, PR Professionals, Sam & Andy, Sungrow Europe, The Advertising Club, Whoppl, Rediffusion Kolkata, Team Pumpkin, and many more.
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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
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How ASICS India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
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Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
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