Videos

2 days ago

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.

3 days ago

Leo without the Burnett is still brimming with creative ambition

Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.

May 04, 2025

Indian brands focus on honouring motherhood beyond clichés

From education to villas to watches to pregnancy cravings, campaigns promote meaningful gifting for Mother's Day 2025.

May 02, 2025

When hands do the talking, the message hits home

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.

May 02, 2025

Brands leverage the ultimate marketing playground as IPL enters May

From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.

Apr 30, 2025

From rote to woke: Intel's AI rewrites study time

By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.