News
Google AI Max and SEO: What it means for brands and consumers
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
Jab we ‘Met’ Shah Rukh Khan
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.
Era of mediocre content to end soon, says Sony Pictures' Banerjee
Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.
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Are brands right to allow machines to handle customer service?
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
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History of GroupM 2003-2025: The world's largest media investment arm
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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JioStar launches influencer marketing platform JioStarverse
The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
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GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
Kohl hard truths: When nostalgia meets no-smudge tech
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
Four Indian firms strike gold at Golden Award of Montreux, 2025
Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.
Leo without the Burnett is still brimming with creative ambition
Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.
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Zuckerberg says AI could ‘redefine’ Meta’s ad business
Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
Is there more to adland's talent crisis than we think?
OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
Not your agency, not yet SaaS: BrandPipal picks a third lane
The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, and creative-tech silos. The model? Modular, measurable, and built for scale.
The power of soft PR: IPL 2025 shows the way
A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star Squared PR’s senior account director.
Fantasy sports AI models extend beyond gaming: Whitepaper
Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.
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Taboola partners with Samsung to expand user reach for news recommendations
To serve news recommendations on Samsung News app.
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AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.
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