Campaign India Team
Jan 23, 2020

Masaba Gupta has a detachable bag solution to #BeatPlasticPollution

Watch the films conceptualised by Ogilvy here

Masaba Gupta has rolled out a clothing line that pushes forward United Nations Environment Programme's initiative to phase out single use plastic.
 
Conceptualised by Ogilvy, the films show how Masaba's clothing line has detachable bags. The message is to #BeatPlasticPollution.
 

 
The #BeatPlasticPollution campaign was launched in India in 2018 by UNEP in partnership with the Ministry of Environment, Forest and Climate Change.  
 
Atul Bagai, country head, UNEP India, said, “Addressing environmental challenges such as plastic pollution call for behavioral changes in society and it can have a huge impact when an acclaimed fashion designer like Masaba Gupta makes an environment statement through an entire clothing line. We look forward to the success of this innovative idea and thank Masaba Gupta and Ogilvy for associating with us."
 
Sukesh Nayak, chief creative officer, Ogilvy, said, “We have worked on a global problem and have come up with an idea that is unique and universal. I am thankful that Masaba agreed to partner us and bring our idea to life, by designing a clothing line, where a part of the garment, when needed, turns into a bag. This is high fashion making a statement and serving a purpose for a cause.”
Source:
Campaign India

Related Articles

Just Published

Premium
It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga
Premium
2 days ago

It's more than just football, says Rohit Sharma in ...

Watch the film conceptualised by India on Track

Premium
Interactive Avenues bags UPL's digital mandate
Premium
2 days ago

Interactive Avenues bags UPL's digital mandate

Account won following a multi-agency pitch

Premium
Mitali Srivastava Hough launches Equal
Premium
2 days ago

Mitali Srivastava Hough launches Equal

The agency will specialise in cause marketing and CSR solutions

Premium
Agency staff get two hours max for uninterrupted work
Premium
2 days ago

Agency staff get two hours max for uninterrupted work

Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.