Engineering conglomerate Kirloskar launched a campaign to showcase how it touches millions of lives across sectors and geographies. Conceptualised by Lowe Lintas, the campaign montage stems from the insight that Kirloskar seeks to build smiles as key assets for people across the globe.
Madhav Chandrachud, president, Kirloskar Proprietary Limited said, "Almost all Kirloskar products are intermediate and hence, one might not ever get to see one working. With its wide range of engineering products, it’s critical that our communication is humane enough for a wide cross-section to relate to and emotionally connect with the brand. That, too, without being burdened with complex product stories. We are happy to have Lowe Lintas, a like-minded agency partner that shoulders the brand’s custodianship by handling the brand communication seamlessly since the past many years."
Shantanu Sapre, executive director, Lowe Lintas said, “The idea was to celebrate the millions of smiles Kirloskar has been garnering and cherishing globally since the last many years. The creative and production challenge was to make it human-centric without compromising on creativity in the new normal. Production logistics of curbs on travel, etc. also had to be kept in mind. The creative team led by Prathamesh Gharat, Joshua Thomas and Tejas Dangre, with inputs from Charuvi Lokare, and ably supported by business head Aniruddha Oka, came up with a simple and elegant solution of setting the film in a photo studio with changing cast members and backdrops, thereby conveying Kirloskar’s global presence without having to travel the globe.”
Client - Kirloskar: Madhav Chandrachud
Creative: Prathamesh Gharat, Joshua Thomas, Tejas Dangre, Charuvi Lokare, Manoj Kolaskar
Account management: Shantanu Sapre, Aniruddha Oka
Production: Khushnaaz Jamshedji
Production house: LinProductions
Director: Tejal Patni