To focus on setting up cause marketing and communications company Social Quotient
Virgin Mobile has unveiled a new TV campaign that promotes its combination of 'Get Paid for Incoming' and outgoing call rates, now available on its expanding GSM network. The telecom player's GSM services have now been launched in 15 circles.Virgin Mobile's creative agency Bates141 has conceptualised the campaign. The creative concept combines the two tariffs to communicate the consumer benefit - 'Your incoming call subsidises/pays for your outgoing calls', which essentially means that the more calls one receives, the more outgoing calls he/she can make.
In a bid to get closer to the youth, Virgin Mobile has announced actors Ranbir Kapoor and Genelia D'Souza as brand ambassadors for India. In addition to this announcement, Virgin Mobile has also rolled out its GSM services in the country, starting with the southern circles. Virgin Mobile claims it has entered the GSM market with the objective of helping youth leverage and use the power of their network of friends.
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