UTV Global Broadcasting will launch a new channel 'UTV Action' which will go on air from 1 January, 2010. UTV states that the new channel will showcase "fast-paced and high-octane action from Hollywood" in Hindi apart from Hindi action movies. UTV Action joins the existing channel bouquet of UTV that comprises of UTV Bindass, UTV World Movies and UTV Movies.The channel is targeted towards males in the age group of 15 years and above across Hindi speaking markets.
UTV Broadcast (Entertainment) channels has appointed MK Anand (pictured) as CEO. With this development, Anand will now oversee four channels under the UTV umbrella, namely UTV Bindass, Bindass Movies, UTV Movies and UTV World Movies.
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