world magazine congress
Magazines need to go back to long-copy formats: Nath
In a freewheeling conversation, Delhi Press' Anant Nath shares his views about adapting to the changing business and media environment
WMC: "We’re in the business of story-telling. Earlier it was through print, now it’s through digital," says Kalli Purie
A session report from the second day of 38th FIPP World Magazine Congress about successful business models for multi-platform publishing
WMC: "Public is merely changing the medium", says Okubu
At a session highlighting the evolving print industry in Japan, the panelist noted that the ebook market is expected to touch around 190,000 million Yen
WMC: Engagement and the magazine media
A report on the session which compared research findings of “engagement” in magazine media in India and some European markets at the FIPP World Magazine Congress
WMC: The 360-degree opportunity: View from the top
A session report from FIPP World Magazine Congress featuring a panel of global CEOs discussing how their companies were responding to the issues and opportunities facing the industry today
WMC: What advertisers want from magazine media
A report from the session featuring an advertiser, media agency head and a creative/event expert at the 38th FIPP World Magazine Congress
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
