Industry practitioners tell Raahil Chopra how brands must approach marketing in a slowdown scenario
Watch the ad film conceptualised by Global Team Ford here
Rahul Gautam from Ford Asia Pacific roped in as general manager - consumer marketing
A ‘pre-launch campaign’ for the Ford Ecosport, ‘Urban Discoveries’, has gone live. James Farley, EVP – global marketing, sales and service, and Vinay Piparsania, ED – marketing, sales and service, India, tell us more.
Previously, he was vice president, Marketing and Sales, Ford Group Philippines
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