vijay koshy

Jan 07, 2012

Images from IOAA and Campaign India's breakfast session on OOH Advertising

IOAA and Campaign India's breakfast session on OOH Advertising gave marketers an opportunity to air their views and expectations about the medium and its deliverables to the industry stakeholders.

Jan 05, 2012

Common currency for OOH measurement tops list of demands from clients

IOAA lists out some of the key deliverables for second version of IOS