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Lintas Media Group, Red FM innovate for Wagon R's re-launch
Red FM, Lintas Media Group and Maruti Suzuki recently came together to relaunch the ‘improved’ Wagon R through a media innovation that saw the FM station turn blue for an entire day on April 23. All this to celebrate the brand new features of the Wagon R, such as its blue eye shaped headlights, taller body amongst others features. Everything from the station jingle and bumpers to the RJ's sign off was modified to incorporate the Wagon R’s features.
Lintas Media Group wins Voltas AC media biz
Lintas Media Group (Delhi) has bagged the media mandate for Voltas ACs. The size of the account is in the range of Rs 35-40 crores.Commenting on the win, Sudha Natrajan (pictured), president and COO, Lintas Media Group said, "The agency's past record and performance left a positive mark with the client. We look forward to doing some good work on the brand. This is going to be a big year for Voltas and we are confident of being an integral part of the brand's growth story and help the brand scale new heights in gaining superior mindshare."
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