The account was won following a multi-agency pitch.
TVS Srichakra Tyres has handed over its media duties to Mediacom. The agency bagged the account after a multi-agency, two-round pitch. TVS Srichakra has been quite inactive ‘communication-wise’ in the last two years, focusing primarily on activation and below-the-line activities. With this move, they are looking to strengthen their brand image and positioning in the industry. When contacted, Mediacom confirmed the news.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins