When The Times of India rolled out the Crest edition, I blogged about it. I was disappointed at a few elements (the layout, the navigation, the quality of the newsprint) but enjoyed a lot of the content.
“Why another newspaper or magazine, you may well ask. Don’t we have enough?”, Jaideep Bose, editor, The Times of India and The Times of India Crest Edition writes in the editorial of the first issue. I ask. And I try and answer. One, that when Jaideep Bose was convinced to stay back at The Times of India when he was being wooed by Network18, he was assured greater challenges in the form of a paper he could build on his own. This is it.
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