The executive creative director at Cheil HQ tells Raahil Chopra about the future of 30-second spots, technology, Samsung, acquisitions and more.
“Digital Storytelling is the best weapon for media creatives, ” concluded Cheil Worldwide’s Thomas Hong Tack-Kim.“Koreans are hungry for stories,” he said, pointing to the existence of the ‘Chunkisu’ (or storyteller) in old Korean culture. Korea is among the countries with the highest Internet usage.He quoted Copenhagen Institute of Future Studies’ Rolf Jensen who predicted that the present informational society will evolve into a culture that valued the stories behind products and services.
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