Nov 22, 2021

49% of Indian consumers purchase items via social media: Essence report

Purchases made were mainly skewed towards categories like hardware, home cleaning, luxury and furniture

Sep 09, 2021

Print ranks third as credible news source, after TV and social media: Havas Media Group study

The ‘Meaningful Media - Media That Matters’ whitepaper looks at print’s effectiveness, especially during the pandemic

Apr 15, 2021

210 million households in India own a TV set: BARC report

The report also suggested that HD channel viewership increased by 15% in the last two years

Mar 24, 2021

In-content advertising deemed most efficient in branded content integration: Study

Insights released by Whisper Media were conducted by Kantar and Orbit, based on anonymised data

Aug 04, 2017

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches