storytelling

4 hours ago

Green PR: Turning pollution into progress, one story at a time

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.

Oct 18, 2024

Havas Play India launches Baithak platform for artist dialogue

It aims to facilitate profound artist conversations; inaugural edition to feature Piyush Mishra.

Sep 27, 2024

Disney banks on storytelling to keep content magic alive

Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.

Sep 23, 2024

Crafting connections: The new playbook for brand loyalty in the digital age

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.

Aug 30, 2024

The power of emotional and psychological triggers in successful advertising

Livpure’s VP-marketing maintains that understanding emotional and psychological triggers is crucial for creating successful ad campaigns that resonate with consumers and drive brand loyalty.

Jul 22, 2024

Community building is the key to engaging modern audiences

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.