Dec 30, 2019

Opinion: 2020 influencer marketing predictions

The author identifies the new opportunities that influencer marketing will bring forth in 2020.

Sep 16, 2019

Opinion: The missing piece in content marketing

In an era of transient digital memories, how do storytellers create content that endures?

Sep 12, 2019

Blog: What’s your ‘story’?

You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?

Jun 17, 2014

Cannes Lions 2014: ‘Storytelling is always the future’: Chuck Porter

The Crispin Porter + Bogusky co-founder and chairman presented what has thus far been the most inspiring session for creatives

Apr 25, 2014

Why behavioural economics can help brands to tell a great story

Who doesn’t like a good story, asks the author