storytelling

2 days ago

Community building is the key to engaging modern audiences

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

Jul 11, 2024

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Jul 05, 2024

Crafting credibility: The power of authentic ESG storytelling

To thrive in today’s conscious market, companies must blend business goals with genuine ESG narratives.

Jun 24, 2024

The changing face of advertising campaigns in India

We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.

Dec 30, 2019

Opinion: 2020 influencer marketing predictions

The author identifies the new opportunities that influencer marketing will bring forth in 2020.

Sep 16, 2019

Opinion: The missing piece in content marketing

In an era of transient digital memories, how do storytellers create content that endures?