storytelling
Gen Z: The new conservative
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
Senior colourist Nicola Gasparri joins Studio Skwer, India’s leading colour grading studio
After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.
‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel
Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.
LinkedIn’s BrandLink bets on resonance over reach
Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.
Kohl hard truths: When nostalgia meets no-smudge tech
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
Whodunit by algorithm: Is AI the new auteur?
INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?
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