storytelling
Why brands can’t afford to wing it on social media anymore
From trends to strategy, storytelling needs purpose in the age of scrutiny.
Sustainability is no longer the message — it’s the material
If the product is already doing the work, no additional justification is necessary.
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The quiet power of Gen X is loud enough
Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.
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Shake the greenwash: Why India’s sustainability story needs data, not drama
As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.
Gen Z: The new conservative
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
Senior colourist Nicola Gasparri joins Studio Skwer, India’s leading colour grading studio
After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.
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