The author identifies the new opportunities that influencer marketing will bring forth in 2020.
In an era of transient digital memories, how do storytellers create content that endures?
You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?
The Crispin Porter + Bogusky co-founder and chairman presented what has thus far been the most inspiring session for creatives
View the W+K Amsterdam campaign's case video here
Who doesn’t like a good story, asks the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins