sonic branding
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Sep 27, 2023
Sounds like a hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape
Jan 09, 2018
Blog: Dear marketer, do you know what your brand sounds like?
The author believes that brands must open their ears to sound and music again to improve interactions and consistently make consumer experiences far more intuitive and purposeful
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