I read the Roald Dahl book when I was in my early twenties, having been brought up on a childhood diet of Enid Blytons, Richmal Compton’s Williams, Frank Richard’s Billy Bunters Anthony Buckeridge’s Jennings and Derbyshires and the usual classics.Dahl was instantly refreshing, as I was reading ‘children’s’ books after having graduated to more mature fiction and non-fiction.
Here's a question for all of you. How much would you have paid to have your brand visible in Golden Globe winning, Screen Actor's Guild winning and Oscar nominated Slumdog Millionaire?Whatever your answer, would you believe that there are two brands who paid nothing and fought to have scenes with their brands featuring deleted from the film?Both Coke and Mercedes Benz demanded that scenes featuring their brands be excised as the brands would suffer from the association to the poverty depicted in Slumdog.
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