sir richard branson

Oct 09, 2013

The focus on Price is the strongest sign yet that LinkedIn means business

LinkedIn is evolving from the place you used to visit to upload your CV and polish your profile into a media destination in itself, says the author

Sep 15, 2008

Company’s leadership is a powerful branding tool: Scott

Saffron’s Eric Scott likes to rattle off the names of the cities that he has visited in the last 30 days, which is likely to number an average of five in any given month, given that Saffron’s global creative director is used to traveling across the world for work. Madrid, New York, California, London, San Fransicsco and Dubai, to name a few. The creative head of Saffron began his session on day one of Kyoorius Yatra 2008 by talking about the meaning of the term branding as defined by the industry, at large.

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