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Feb 11, 2010

Anant’s blog: Shame! Sorry, Aircel and Dentsu

I read The Times of India every morning and have done so for years.I’m extremely comfortable with the layout, the navigation.I know what comes where.And on Wednesday, I’m kind of jolted when I see a story on an ad campaign in the Times Nation pages. Advertising stories do not appear here, my memory of cumulative reading of the newspaper tells me.I stop. The headline says "Tiger ad a roaring success" and the sub head says that the campaign is "shaking up the common man".