Jun 24, 2009

Satyam is now Mahindra Satyam

Satyam Computer Services has unveiled its new brand identity “Mahindra Satyam”. Two months back, Tech Mahindra had bought 31% stake in Satyam after the company had landed into a massive controversy as its founder B. Ramalinga Raju had confessed to a $1 billion fraud.

Apr 14, 2009

Anant’s blog: Celebrate

Harvest celebrations for my family today. Can’t remember the last time I’ve stepped onto a farm, but what the hell, we, and all other Tamilians, celebrate anyway. As do all the Malayalees, Bengalees and Punjabis.  Lots of celebrations all around. And there’s a lot of good news. One small step towards the end of the Satyam depression. Tech Mahindra takes over, with British Telecom supporting them strongly.

Jan 13, 2009

Anant’s blog: Brands Under Fire

What does a brand do in times of  trouble? What roles can advertising and communication play in times such as these?These were questions that Ivan Arthur and Kurien Mathews wanted answers to, and, on behalf of the Subhas Ghosal Foundation, laboured, with the active help of 13 communication professionals, to produce a study that attempted at providing answers.

Jan 09, 2009

Anant's blog on Satyam: Missed lesson from the FIFA sponsorship

I’ve sold a lot of sponsorships during my career. Some for plain vanilla on-ground events, some for plain vanilla TV programs, some for small on-ground + TV events and some for large on-ground + TV events, some for special publications and supplements.This has left me constantly intrigued by unusual sponsorship buys. Each time I see communication for a new TV show or for an event, I look for the title sponsor and at the ‘supermarket’ of logos at the bottom of the ad listing all the associate and barter sponsors.

Oct 06, 2008

Connecturf relaunched as Ignitee India

Digital marketing agency Connecturf is relaunching itself as Ignitee India.In line with the restructuring, the company has made some key level changes in its management structure. The company has added two new offices in Hyderabad and Bangalore, besides their existing Mumbai, Delhi and Chennai offices. Ignitee has announced their intention to launch their first international office in Dubai next month.