sanjeev aga
Jul 01, 2008
Idea launches new campaign, focuses on “education for all”
Idea Cellular has unveiled its new campaign called ‘Education for all’. The campaign has been created by Lowe Lintas. The theme of the campaign is based on the idea that the mobile phone can be one of the means of providing education in rural areas. The campaign carries forward the brand’s positioning, ‘What an idea!’
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