sach
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Mar 25, 2010
Say hello to Sachin Tendulkar-branded toothpaste
You've seen Yuvraj Singh branded merchandise, tested your culinary skills with Sanjeev Kapoor branded cook-books, used Shahnaz Hussain branded herbal and ayurvedic products and probably sprayed on yourself some Amitabh Bachchan branded perfume.Now its time to brush your teeth with celebrity branded tooth-paste.Future Group, one of the country's largest retailers has roped in India's biggest sporting icon Sachin Tendulkar to co-create 'Sach', a toothpaste that will be available at its outlets, viz. Big Bazaar, Food Bazaar amongst others.
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