room
Jun 06, 2025
My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
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Sep 01, 2023
Nykaa finds beauty in the little things that make one real
Watch the films conceptualised by The Script Room here
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