report
10% lift in purchase intent through CTV campaigns: Report
In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV
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Indian sports sponsorship crosses Rs 9,500 crores in 2021: GroupM ESP
Cricket retained its position as the most popular sport, accounting for 94% of the total sports adex
1,447% of product conversations stem from the creator economy: Tonic Worldwide report
54% of product searches take place on Amazon
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Efficiency and emotion most important factors in good customer experience: Havas study
The study is based on consumer attitudes towards CX as a practice by brands and surveyed 28,000 consumers across five markets
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Ad volumes for January to February 2021 highest since 2017: BARC Report
Report says FMCG, e-commerce categories grew by 36% and 21% respectively compared to the same period in 2020
63% Indians want to watch ads in exchange for free content: Report
17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report
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