redseer

Microdramas test India’s appetite for stories in 120 seconds
Sep 08, 2025
Vinita Bhatia

Microdramas test India’s appetite for stories in 120 seconds

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.

Upcountry consumers fuel 63% of India's short format video engagement: Redseer
Nov 25, 2024
Campaign India Team

Upcountry consumers fuel 63% of India's short format video engagement: Redseer

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.

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