rebrand
.png&h=268&w=401&q=100&v=20250320&c=1)
Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Amazon unveils first brand overhaul in 25 years, led by Koto
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
