rebrand
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Amazon unveils first brand overhaul in 25 years, led by Koto
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
.png&h=268&w=401&q=100&v=20250320&c=1)
Logicserve Digital rebrands to LS Digital
Acquires digital agency Langoor, to strengthen its customer service offerings
A brand is not a logo: where FACEBOOK's rebrand falls short
The social media giant should think again with a bottom-up approach to its corporate brand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
