Mumbai-based brand and communications consultancy Chlorophyll celebrated its 15th anniversary with a discussion on: ‘The corporate brand is the new product brand’
News Media Outlook: ‘Need to create budget room for experimentation’; ‘Emphasis would be on filling the revenue hole left by print ad migration’
Speakers include Jagran’s Sanjay Gupta; BCCL’s Ravi Dhariwal and Arunabh Das Sharma; HT’s Rajiv Verma; ABP’s DD Purkayasta; GroupM’s CVL Srinivas; The Hindu’s Suresh Srinivasan; INMA’s Earl J Wilkinson; Blackstone’s Amit Dixit; and EY’s Devendra Parulekar
Brand Capital will provide firms with funds for advertising
Last morning a reader forwarded me a mail purportedly sent by Ravi Dhariwal to all employees of Bennett, Coleman and Company Limited. Considering who forwarded the mail to me, I have no doubt that the mail in question is genuine. In the mail, Dhariwal talks of the troubled times that BCCL is going through. Rising newsprint prices and a fall in advertising demand has forced him to suggest a restructuring of the salaries, variable pay and increments.
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