Rajat Gandhi, head, PerformicsIndia, says that digital enables consumers to speak to brands offers brands the opportunity to hear and participate in their conversations directly
Zed Digital, ZenithOptimedia's digital arm, has appointed Rajat Gandhi as its head. Gandhi's new responsibilities are to lead and strengthen Zed Digital's operations in India. He will be based in Gurgaon and will report to Pavan Chandra, managing director, West and South region.
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