According to R3, there were 65% more client reviews in 2021 with several of them moving to project-based models. What does this mean for brands and agencies?
The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past
Star Sports, the broadcaster of the US Open, has chosen to ignore the games featuring Indian tennis players
As the country struggles to fight the Covid-19 pandemic, brands need to show more responsibility, says the author
The author lists three reasons why the industry should be optimistic of recovery in 2021
Spicejet has missed out on a big, big opportunity for brand exposure as the vaccine drive kicked off in India
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