raahil chopra

Feb 02, 2022

Raahil’s blog: Some good news and bad news for agencies?

According to R3, there were 65% more client reviews in 2021 with several of them moving to project-based models. What does this mean for brands and agencies?

Sep 15, 2021

Raahil's blog: Are ideas in advertising drying up?

The author looks at BharatPe and Infinity Learn's campaigns which seem to be similar to campaigns from the past

Sep 03, 2021

Raahil’s blog: Dear Star, where are all the Indian tennis stars?

Star Sports, the broadcaster of the US Open, has chosen to ignore the games featuring Indian tennis players

May 20, 2021

Raahil’s blog: Dear brands, where are the masks?

As the country struggles to fight the Covid-19 pandemic, brands need to show more responsibility, says the author

Mar 08, 2021

Raahil’s blog: One year later, there’s reason to be optimistic

The author lists three reasons why the industry should be optimistic of recovery in 2021

Jan 12, 2021

Raahil's blog: Well done, Jet Airways!

Spicejet has missed out on a big, big opportunity for brand exposure as the vaccine drive kicked off in India