public perception
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Apr 23, 2025
Beyond the follower count: When influence meets due diligence
The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.
Apr 07, 2025
From hashtags to headaches: Brands rethink influencer ties
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.
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