porter + bogusky

Sep 22, 2008

Monday Morning Gloombuster: The Revenge of the PC

It's the revenge of the PC. For all those who enjoyed the Mac Vs PC ads, at the expense of Microsoft, here's a chance to get the PC side of the story, if you are so inclined. After the Jerry Seinfeld commercial that was first widely awaited, then widely panned on the Internet, Microsoft has released this ad that features a whole "world" of PC users, challenging the stereotype of PC users being dull and disgruntled.

Sep 10, 2008

Microsoft woos cool with latest Seinfeld commercial

The Microsoft campaign featuring its new brand ambassador Jerry Seinfeld and its founder and chairman Bill Gates is finally on air. The campaign has been created by Miami's Crispin, Porter + Bogusky. The idea of the campaign was to create a cool image for Microsoft vis-a-vis Apple.The film has received quite a lot of criticism as it shows Seinfeld trying on shoes with Gates in a discount shoe shop, while there is absolutely no mention of any specific Microsoft products in the conversation.