personal data

Mar 31, 2020

Consumers don't believe use of personal data leads to more relevant ads, report finds

GroupM gathered insights from 14,000 middle income consumers across 23 countries.

Jul 17, 2013

Data Harvesting: brands will reap what they sow

CIA whistle-blower Snowden's exposure of how US government may have misused personal data has direct implications for brands, says the author