outcome

PR retainers face reboot as clients demand proof
Jul 29, 2025
Kriti Bansal

PR retainers face reboot as clients demand proof

As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies to rethink value, pricing, and performance models.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

5 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

6 Festive ad rush puts Amazon’s new tools to test

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

GST simplification raises stakes for festive marketers

8 GST simplification raises stakes for festive marketers

Dentsu appoints bankers to seek buyers for international business

9 Dentsu appoints bankers to seek buyers for international business

Jonty Rhodes dives into cashback chase

10 Jonty Rhodes dives into cashback chase