openx

Coca-Cola and WPP renew global marketing partnership
May 22, 2025
Nikita Mishra

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
Aug 05, 2021
Mukta Lad

We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu

Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

India signs off Cannes 2025 with 32 Lions, one Silver

1 India signs off Cannes 2025 with 32 Lions, one Silver

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Nostalgia sells, but only when it’s designed to remember

3 Nostalgia sells, but only when it’s designed to remember

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Kuku FM launches Kuku TV targeted at mobile-first viewers

7 Kuku FM launches Kuku TV targeted at mobile-first viewers

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Pepsi’s ‘Stiiiiing’ shows culture beats branding

9 Pepsi’s ‘Stiiiiing’ shows culture beats branding

Are awards Fundamental?

10 Are awards Fundamental?