Mar 01, 2011

Live Issue: Will TRAI’s spam policy affect marketers?

Jagadeesh Krishnamurthy finds out what’s in store for mobile marketing with the TRAI’s spam SMS regulation

Dec 08, 2010

Madison World teams up with OnMobile for mobile marketing JV

New company to be called Kabuza Marketing

Jan 27, 2009

IDEA, MTV partner to develop Roadies on mobile, web

IDEA Cellular is partnering with MTV Roadies to launch the 'IDEA Mobile Roadie Challenge,' in an attempt to create a mobile customer engagement program. The IDEA Mobile VAS Contest has been developed by OnMobile and the IDEA Roadies website has been developed by Tribal DDB, along the lines of the TV show, and will incorporate the voice of the show's judge Raghu Ram.