Jagadeesh Krishnamurthy finds out what’s in store for mobile marketing with the TRAI’s spam SMS regulation
New company to be called Kabuza Marketing
IDEA Cellular is partnering with MTV Roadies to launch the 'IDEA Mobile Roadie Challenge,' in an attempt to create a mobile customer engagement program. The IDEA Mobile VAS Contest has been developed by OnMobile and the IDEA Roadies website has been developed by Tribal DDB, along the lines of the TV show, and will incorporate the voice of the show's judge Raghu Ram.
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