Jun 10, 2021

Creative critique from a gender lens: 1-4 June

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

May 15, 2008

Nutralite pushes 'healthy upgrade' stance

Mudra has rolled out a campaign for Nutralite to reinforce its positioning as a 'healthy upgrade' to butter. According to the company's spokesperson, rresearch has indicated that married women, who are responsible for preparing meals for their family, face a serious dilemma. While a married woman loves to prepare her family's favourite dishes - generally heavy and rich food, she knows that it's her responsibility to ensure that everyone stays healthy.